Landscape of Flavor is a European Programme on information provision and promotion measures for European sheep meat and sheep milk cheese products of the best quality. It is a three-year initiative target specifically for the countries of Jordan, Kazakhstan and the United Arab Emirates.
Landscape of Flavor is co-funded by the European Commission, the Bulgarian Ministry of Agriculture and Food and by the National Association of Milky Sheep Breeders in Bulgaria (NARMOB).
This programme focuses on increasing the awareness of high quality European sheep products, in particular cheese and meat, making the target groups conscious of the main quality of sheep products and their differences from other animal products. Stimulating consumption is a secondary step, which can happen only after having delivered high quality information to the target groups, in particular to the consumers.